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04 — META + GOOGLE ADS

Paid campaigns on Meta and Google, tracked to conversion.

Performance campaigns built around acquisition, conversion tracking and continuous optimization.
Performance marketer reviewing ad creatives on a phone beside a campaign dashboard

SCOPE

What's included

09 capabilities
  1. 01

    Meta Ads

    Campaign structure, audiences and creative testing across Meta platforms.

  2. 02

    Instagram Ads

    Feed, Stories and Reels placements built for mobile attention.

  3. 03

    Facebook Ads

    Prospecting and retargeting campaigns on Facebook placements.

  4. 04

    Google Search

    Keyword-led search campaigns that reach people looking for your service.

  5. 05

    Google Display

    Visual campaigns across the Google Display Network for reach and recall.

  6. 06

    Remarketing

    Campaigns that re-engage site visitors and past enquiries.

  7. 07

    Lead Generation

    Lead form and landing page campaigns connected to your CRM.

  8. 08

    E-commerce Ads

    Shopping, Performance Max and catalog campaigns for online stores.

  9. 09

    Conversion Tracking

    Pixel, Conversions API, GA4 and Google Ads tracking set up and verified.

STARTING POINTS

Typical starting points

  1. 01

    Ad spend without reliable conversion tracking

  2. 02

    Existing campaigns that need restructuring

  3. 03

    New campaigns for a launch or a new market

Online store owner packing an order in her studio

04 / Ads09 capabilities

  • Meta Ads
  • Instagram Ads
  • Facebook Ads
  • Google Search
  • Google Display
  • Remarketing
  • Lead Generation
  • E-commerce Ads
  • Conversion Tracking

PROCESS

From challenge to working system.

  1. Step 01

    DISCOVER

    Understand the business and problem.

  2. Step 02

    STRATEGIZE

    Create the right technology and growth roadmap.

  3. Step 03

    BUILD

    Design and develop the solution.

  4. Step 04

    LAUNCH

    Deploy the platform, campaign or system.

  5. Step 05

    MEASURE

    Track meaningful performance signals.

  6. Step 06

    OPTIMIZE

    Improve continuously.

FAQ

Questions about Meta + Google Ads.

02 questions

  • Yes. The same team can design and develop the website, set up tracking and analytics, and run SEO, content and paid campaigns once it is live.

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CONTACT

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