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02 — DIGITAL MARKETING

Digital marketing planned around measurable objectives.

Data-led digital strategies designed to increase visibility, generate demand and create measurable growth.
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Marketing strategist planning content next to search analytics on a laptop

SCOPE

What's included

08 capabilities
  1. 01

    SEO

    Keyword research, on-page optimization, content and technical fixes for organic search.

  2. 02

    Local SEO

    Google Business Profile, local citations and location pages for nearby searches.

  3. 03

    GEO

    Generative engine optimization: structuring content so AI search tools can find and cite it.

  4. 04

    Content Strategy

    Topics, formats and publishing plans tied to search demand and sales questions.

  5. 05

    Lead Generation

    Offers, forms, landing pages and follow-up designed to capture qualified enquiries.

  6. 06

    Social Media

    Channel planning, content production and community management.

  7. 07

    Conversion Optimization

    Analysis and testing of pages, forms and funnels to raise conversion rates.

  8. 08

    Growth Strategy

    Channel mix, budgets and targets set against business objectives.

STARTING POINTS

Typical starting points

  1. 01

    Low visibility in search engines and AI search tools

  2. 02

    Marketing activity without clear measurement

  3. 03

    Not enough qualified enquiries

A content creator on her phone surrounded by social media and search platform icons

02 / Marketing08 capabilities

  • SEO
  • Local SEO
  • GEO
  • Content Strategy
  • Lead Generation
  • Social Media
  • Conversion Optimization
  • Growth Strategy

PROCESS

From challenge to working system.

  1. Step 01

    DISCOVER

    Understand the business and problem.

  2. Step 02

    STRATEGIZE

    Create the right technology and growth roadmap.

  3. Step 03

    BUILD

    Design and develop the solution.

  4. Step 04

    LAUNCH

    Deploy the platform, campaign or system.

  5. Step 05

    MEASURE

    Track meaningful performance signals.

  6. Step 06

    OPTIMIZE

    Improve continuously.

FAQ

Questions about Digital Marketing.

01 questions

  • Yes. The same team can design and develop the website, set up tracking and analytics, and run SEO, content and paid campaigns once it is live.

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RELATED

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CONTACT

HAVE A DIGITAL CHALLENGE? LET'S BUILD THE SOLUTION.

Tell us what you're building, improving or automating.

Start a ProjectEmailinfo@ainaltair.com