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06 — DATA ANALYTICS

Turn data into decisions.

Analytics, dashboards and tracking that show what is working, what is not and where to act next.
Analyst presenting a business dashboard to a colleague

SCOPE

What's included

08 capabilities
  1. 01

    Google Analytics

    GA4 property setup, event tracking, conversions and audits.

  2. 02

    Dashboards

    Live dashboards that bring marketing, sales and operations data into one view.

  3. 03

    Looker Studio

    Looker Studio reports connected to GA4, ad platforms, spreadsheets and databases.

  4. 04

    KPI Tracking

    Defined metrics, targets and alerts for the numbers that matter to the business.

  5. 05

    Marketing Attribution

    Tracking which channels and campaigns lead to enquiries and sales.

  6. 06

    Customer Analytics

    Behavior, retention and lifetime value analysis across customer data.

  7. 07

    Business Intelligence

    Data modelling and reporting across sales, finance and operations.

  8. 08

    Data Visualization

    Charts and reports designed so the answer is clear at a glance.

STARTING POINTS

Typical starting points

Sales team reviewing a pipeline on a large screen
  1. 01

    Data spread across tools with no single view

  2. 02

    No clear picture of which channels drive revenue

  3. 03

    Decisions made without reliable numbers

ILLUSTRATIVE VIEW · SAMPLE DATA

Dashboards

Live dashboards that bring marketing, sales and operations data into one view.

Growth overview

Illustrative view · Sample data

  • Users

    No value shown

    vs. previous —

  • New users

    No value shown

    vs. previous —

  • Sessions

    No value shown

    vs. previous —

  • Cost per acquisition

    No value shown

    vs. previous —

Sessions over time

This periodPrevious

Funnel

  1. 01Impressions
  2. 02Clicks
  3. 03Sessions
  4. 04Engaged

Channel breakdown

Relative share
  • Organic Search
  • Paid Search
  • Paid Social
  • Direct
  • Referral
  • Email

PROCESS

From challenge to working system.

  1. Step 01

    DISCOVER

    Understand the business and problem.

  2. Step 02

    STRATEGIZE

    Create the right technology and growth roadmap.

  3. Step 03

    BUILD

    Design and develop the solution.

  4. Step 04

    LAUNCH

    Deploy the platform, campaign or system.

  5. Step 05

    MEASURE

    Track meaningful performance signals.

  6. Step 06

    OPTIMIZE

    Improve continuously.

FAQ

Questions about Data Analytics.

01 questions

  • Yes. AI can be added to existing workflows to answer questions, qualify leads, summarize information or generate reports, connected to your CRM, inbox, website or database through their APIs.

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CONTACT

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